NEON ESTIMATING |
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& ORDERING |
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ESTIMATES:
MOST ESTIMATES COME IN OVER THE PHONE OR WALK IN. A SMALLER PERCENTAGE COME FROM |
EXISTING
CUSTOMERS. MOST PEOPLE BELIEVE NEON TO BE INEXPENSIVE AND IT ISN'T. THEY GENERALLY GET |
THIS
IDEA FROM THE NEON BEER SIGNS THAT BEER COMPANIES GIVE AWAY TO PROMOTE THEIR BEER. WE |
GET
CALLS A FEW WEEKS BEFORE CHRISTMAS AS NEON SIGNS ARE CONSIDERED GIFT IDEAS. |
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WHEN
YOU GET ANYONE ASKING FOR NEON SIGNS THIS SHOULD BE YOUR FIRST RESPONSE TO THEM: |
"YES, WE MAKE CUSTOM NEON SIGNS IN A VARIETY OF COLORS, SHAPES &
SIZES. OUR MINIMUM UNIT SELLS |
FOR $250.00." |
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THIS
WILL QUICKLY GET RID OF 75% OF THE "SHOPPERS". IF THEY ASK, "WHY SO
EXPENSIVE?" EXPLAIN THAT THE |
TRANSFORMER
ALONE RUNS FROM $75 TO $150 DEPENDING ON SIZE AND THE COLOR OF THE SIGN. PLUS THERE'S |
THE
COST OF GLASS BENDING, THE ACRYLIC OR METAL FRAME, THE WIRING & ASSEMBLING. |
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ORDERS: IF
THEY WANT TO GO AHEAD WITH THE ORDER HAVE THEM COME IN, AND EXPLAIN THEY WILL BE REQUIRED |
TO PUT DOWN A 1/2 DEPOSIT AND DESCRIBE EXACTLY WHAT THEY WANT: |
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WHAT DO THEY WANT THE SIGN TO SAY? |
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LOOK LIKE? |
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LETTER HEIGHT? |
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WHAT COLOR NEON? |
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WHAT METHOD OF INSTALLATION? WINDOW, WALL MOUNT? |
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ESTIMATING: |
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GLASS COST: |
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1. STRAIGHT NEON--NO BENDS,
/ PER RUNNING FOOT (ANY COLOR). |
*ADD 1 EXTRA FOOT FOR ELECTRODES. |
2.
SCRIPT LETTERING: MULTIPLY THE HEIGHT OF THE LETTER BY 5.5, DIVIDE THE RESULT BY 12, THEN
MULTIPLY THIS BY |
/. THIS EQUALS THE PRICE PER LETTER. |
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3.
DOUBLE LINE SCRIPT: MULTIPLY THE HEIGHT OF THE LETTER BY 7.5, DIVIDE THE RESULT BY 12,
THEN MULTIPLY THIS |
BY
/ . THIS EQUALS THE PRICE PER LETTER. |
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4.
BLOCK LETTERING: MULTIPLY THE HEIGHT OF THE LETTER BY 4, DIVIDE THE RESULT BY 12, THEN
MULTIPLY THIS BY |
/
. THIS EQUALS THE PRICE PER LETTER. |
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*SERIFFS, ADD
/ FOR EACH ADDITIONAL FOOT. |
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5. SEE THE PRODUCTION MANAGER FOR THESE FIGURES: |
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A) THE COST OF FRAME OR ACRYLIC BACKING. |
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B) COST OF WIRING (GTO WIRE). |
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C) COST OF ASSEMBLING, TYING NEON TO STANDOFFS. |
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D) COST OF INSTALLATION, DRIVING TO & FROM SITE. |
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E) COST OF TRANSFORMER (INDOOR OR OUTDOOR TYPE) & TRANSFORMER BOX. |
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F) COST OF HANGING CHAIN. |
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G) COST OF QUICK CONNECTS. |
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H) COST OF ELECTRODE COVERS. |
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WHOLESALE RAMSEY NEON COSTS: |
AS OF 1 / 1 / 97 |
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/
STRAIGHT LINE NEON (CLEAR GLASS) |
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/
STRAIGHT LINE NEON (COLORED GLASS) |
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/
PER FOOT LETTERS |
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/
PER FOOT SERIFFS (EXTRA) |
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